Co Cash x Memphis Holiday Drive

We were connected with Co Cash through our friends at Interscope Records with only a couple weeks before the holidays. Co & Interscope immediately got engaged with our SJL team and our local partners LITE Memphis, who's mission is to uplift African American and Latin-x students to close the racial wealth gap through entrepreneurship.

Together, we collected info from 200 Memphis families, created custom Co-Cash Family Gift Boxes with essential products for everyone in each household, and a personal message from Co Cash, including a QR code linking to a special gift menu with options from several LITE Memphis Student-Owned Businesses.

On event day, Co & Santa Justice brought holiday spirit to our drive-thru distribution, then rode a swaggy sleigh to nearby homes and deliverd gifts direct to doorsteps. Not only did Co connect with his community, he also helped support their businesses and put money in their pockets. See more on our Holiday Hero, below: