Interscope Records had a small surplus marketing budget in Memphis. Our proposal was to use that surplus to contract our SJL team to partner with their local artist, Co Cash, deliver a Holiday Drive initiative to his hometown, capture the value, and package it into marketable content that would strengthen both the artist & label's brand.

The Social Justice League was invited by Impact 6 to join their 6-city national food drive organized in conjunction with Farmlink. Through our network, we helped expand the scope of the initiative into 10-cities, and the impact delivered in each city. Overall, alongside our partners, we served ~10,000 families across the country in a single day.

After raising $819k for the National Urban League & NAACP LDF, SJL Co-Founders Max & Alex were introduced to MLB Pitcher Keone Kela by a mutual contact who saw shared passion for social impact between them. Instantly, Keone partnered us to begin planning our 1st ever community initiative focused on Census 2020 & Voter Registration.

10,000+ Families Served

$850k+ for Our Non-Profit Partners

100,000 lbs+ of Food Distributed

12 Underserved Communities